Privacy Policy

Information We Collect

At Verdicon, we collect information that helps us provide better investment education services. This happens in several ways, and we want you to understand exactly what we gather and why.

When you visit our website or sign up for our learning programs, we collect basic contact information like your name, email address, and phone number. We also gather demographic details such as your location and investment experience level to tailor our educational content appropriately.

• Personal identifiers: name, email address, postal address, phone number
• Demographic information: age range, location, investment experience level
• Technical data: IP address, browser type, device information, website usage patterns
• Educational preferences: course interests, learning goals, communication preferences
• Financial information: investment objectives and risk tolerance (for educational purposes only)

How We Use Your Information

Your information serves specific purposes related to investment education. We don't sell your data or use it for unrelated marketing purposes.

We use collected information to customize your learning experience, send you relevant educational materials, and communicate about program updates. Sometimes we analyze usage patterns to improve our courses and website functionality.

• Delivering personalized investment education content and course recommendations
• Sending program updates, educational newsletters, and important announcements
• Providing customer support and responding to your inquiries
• Improving our website, courses, and overall educational experience
• Conducting research to develop better educational materials
• Complying with legal requirements and maintaining accurate records

We may occasionally reach out about new educational programs that match your stated interests, but you can opt out of these communications anytime.

Information Sharing and Disclosure

We don't sell or rent your personal information to third parties. However, there are specific situations where we may share certain data, always with appropriate safeguards.

Our educational platform uses trusted service providers for email delivery, website hosting, and analytics. These companies only access information necessary to perform their specific functions and are bound by confidentiality agreements.

• Service providers: email platforms, web hosting, analytics tools, payment processors
• Educational partners: guest instructors or co-developed course content (with consent)
• Legal requirements: court orders, regulatory compliance, or protecting legal rights
• Business transfers: potential sale or merger (with continued privacy protection)

Your Privacy Rights

You have significant control over your personal information. These rights aren't just theoretical – we've built systems to make them practical and accessible.

You can request access to all personal information we hold about you, ask for corrections if something's inaccurate, or request deletion of your data entirely. We typically process these requests within 30 days.

• Access: Request a copy of all personal information we have about you
• Correction: Ask us to update or fix inaccurate information
• Deletion: Request removal of your personal data from our systems
• Portability: Receive your data in a structured, commonly used format
• Withdrawal: Remove consent for specific uses of your information
• Complaint: File concerns with us or privacy regulatory authorities

To exercise these rights, email us at [email protected] with your request. We'll verify your identity and respond promptly. Some information may be retained for legitimate business purposes or legal compliance.

Data Security and Protection

Protecting your information is a priority. We use industry-standard security measures, but we also believe in explaining what that actually means in practical terms.

Our website uses SSL encryption for all data transmission, and we store information on secure servers with restricted access. Regular security audits help us identify and address potential vulnerabilities.

• Encryption: SSL/TLS encryption for data transmission and storage
• Access controls: Limited staff access on a need-to-know basis
• Regular monitoring: Ongoing security assessments and updates
• Secure hosting: Canadian-based servers with enterprise-grade protection
• Backup procedures: Regular, encrypted backups with secure storage

Data Retention and Deletion

We don't keep your information indefinitely. Our retention periods are based on legitimate business needs, legal requirements, and your ongoing relationship with us.

Active student information is maintained while you're enrolled in programs and for two years afterward to provide ongoing support. Marketing communications data is kept until you unsubscribe or request deletion.

• Active enrollment: Duration of program plus 24 months for support
• Marketing contacts: Until unsubscribe or deletion request
• Website analytics: 26 months for usage pattern analysis
• Financial records: 7 years as required by Canadian tax law
• Legal matters: Until resolution plus applicable limitation periods

When retention periods expire, we securely delete or anonymize your information. Some aggregated, non-identifiable data may be retained for statistical analysis and course improvement.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and understand how visitors use our site. We try to be specific about what each type of cookie does.

Essential cookies keep the website working properly – like remembering your login or course progress. Analytics cookies help us understand which content is most helpful so we can improve our educational materials.

• Essential cookies: Website functionality, login sessions, course progress
• Analytics cookies: Google Analytics for usage patterns and site improvement
• Preference cookies: Language settings, display preferences, accessibility options
• Marketing cookies: Limited use for educational content recommendations

You can control cookie settings through your browser, though disabling certain cookies may affect website functionality. We don't use third-party advertising cookies or behavioral tracking beyond basic analytics.

International Data Transfers

We primarily store and process data within Canada, but some trusted service providers may be located in other countries with adequate privacy protections.

When data is transferred internationally, we ensure appropriate safeguards are in place through contractual protections, adequacy decisions, or other approved mechanisms under Canadian privacy law.

Changes to This Privacy Policy

Privacy practices evolve, and we may update this policy to reflect changes in our services, technology, or legal requirements. We believe in transparency about these changes.

We'll notify you of significant policy changes via email and post updates on our website with clear explanations of what changed. Minor updates may be posted directly without individual notification.

Continued use of our services after policy changes constitutes acceptance, but you always retain the right to withdraw consent or delete your information if you disagree with updates.